Fast
Short distances, quick replies and uncomplicated help when it is needed.
Brand guide
The BOB bringt's brand
Everything that makes BOB bringt's recognisable: logo, colours, typography, tone of voice and, of course, Bob. This page is the foundation for every appearance – online, on flyers and in everyday life.
- Schnell
- Ehrlich
- Persönlich
A brand of the Vexoris Group
What we stand for
Three words, one promise
Honest
Clear prices, open words and no hidden costs – something everyone can rely on.
Personal
Familiar faces, real closeness and time for people – not for paperwork.
Logo
Our mark
Bob with the shopping basket stands for help that arrives. Choose the version that suits the background so the logo always stays legible.
Clear space
Always leave enough room around the logo so it can breathe. Text, images or edges never crowd it.
The right way: Original, unchanged. Please don't: Distort or stretch, Recolour or filter, No clear space, Crop or cover.
Colours
Our colour palette
Navy builds trust, orange adds friendly accents, gold shines on dark surfaces. Click a colour to copy its HEX code.
Primary colours
Accent colours
Neutral colours
On orange and gold we always use anthracite text – never white. That keeps every text legible.
Typography
Typography
Two typefaces, clear roles: a warm serif for headings and a highly legible modern sans-serif for everything else.
Headings
Lora
We bring help right to your home
Weights
RegularSemiboldBold
Body text & interface
Plus Jakarta Sans
Shopping, company at appointments or help around the house – personal, reliable and from Minden. We take our time and explain everything in a way that is easy to follow.
Weights
RegularMediumSemiboldBold
Mascot
Meet Bob
Bob is the mascot and namesake of BOB bringt's. He stands for loyalty, friendliness and help in everyday life. As an illustrated character he accompanies digital moments – for example when a page can't be found.
- Loyal
- Friendly
- Always by your side
Voice
How we sound
We write the way we talk to people: friendly, clear and at eye level. In German we always address customers formally with “Sie”.
Warm
Direct, friendly and respectful.
How we write
„Lovely to have you here. We're happy to help.“
Not like this
„Customer must complete the form first.“
Clear
Concrete and free of jargon.
How we write
„We do your shopping and bring everything home.“
Not like this
„We offer holistic care provision solutions.“
Reliable
Honest and transparent.
How we write
„You'll know the cost before we start.“
Not like this
„Unbeatable prices – guaranteed!!!“
Downloads
Logo files
The logos as high-resolution PNG files with transparent background (1254 × 1254 px).
Questions about using the brand?
Want to use the logo for a partnership, an article or print material? Please get in touch with us first.
Get in touch